Monthly Archives: December 2011

We started this series with a simple question: How Can Social Media Scale? Along the way we discussed how you can identify, classify, support, and evaluate social media evangelists (also called brand ambassadors, brand advocates, or superfans.) Image: basketman / FreeDigitalPhotos.net … Continue reading →

There is a simple way to tell if that social media proposal on your desk is any good. And I’ll get to that in a minute. But first, let’s think about the reason you have the proposal in the first … Continue reading →

We’ve talked about the specific ways to support the different evangelism styles in the previous post, Understanding Social Media Evangelists. Here are some general ideas for supporting your evangelists. Remember, not all will work with each type of evangelist. Give your … Continue reading →

We’ve talked about the specific ways to support social media evangelists in the previous post, Supporting Social Media Evangelists. But how can you tell which of your evangelist candidates will give you the best performance? Image: ponsuwan / FreeDigitalPhotos.net No matter … Continue reading →

Once you’ve found evangelist candidates, you’ll want to begin to establish relationships with them. Before doing so, it’s helpful to realize that there are various styles of evangelists. Intellectual Intellectual evangelists enjoy using rationality, ideas and evidence to persuade. They … Continue reading →

The goal of social networking is not to be a one-person show, but to create an army of people to take the message out. That requires training, teaching them how to use tools, and how to bring the message to … Continue reading →

A small section of a recent post called 3 Ways Social Media Affects Brands on the Practical Commerce site sent a chill up my spine. What was so horrifying, you ask? Well, if you’ve got the stomach to see the terrifying sentences I … Continue reading →

In the first post in this series How Can Social Media Scale? we identified a problem with scaling social media: social media community managers have limited capacity to deal with community interactions, and hiring legions of them is not scalable. In the … Continue reading →