Monthly Archives: November 2012

Adding Connections on LinkedIn – Invites

In our previous post, Create a Company Profile on LinkedIn, we talked about how to create a company profile on LinkedIn. In this post, we start looking at how to add connections on LinkedIn. Some rights reserved by beau-foto Adding … Continue reading

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Report Says Social Media Ad Revenues Will Top 9 Billion in 2016

See on Scoop.it – Enterprise Social Media “According to BIA/Kelsey,  U.S. social media ad revenues added up to a cool $4.6 billion in 2012.”   Interesting stats, but the paragraph that stood out for me was:   “Google makes $9.2 … Continue reading

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Create a Company Profile on LinkedIn

In our previous post, Create Your LinkedIn Profile, we continued our series with a discussion on what to consider before setting up your LinkedIn profile, and tips in doing so.  In this post, we will talk about how to create a … Continue reading

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Create Your LinkedIn Profile

In our previous post, Who is On LinkedIn, we continued our series with a discussion on who is on LinkedIn, including a look at demographics of average users, and characteristics of expert users, called LIONs.  In this post, we continue with … Continue reading

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How Red Bull’s Marketing Wings Lifted Them to Most Powerful Brand in Social Video

See on Scoop.it – Social Media and Marketing Research “I have used Red Bull a couple times in the past as an example of a company that understands the nature of branded online video content quite well and it se … Continue reading

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BMW’s Stunning Brand Gesture for the 5 Series

See on Scoop.it – Social Media and Marketing Research “Beautiful, Impactful Brand Story-telling from BMW BMW stunned Singaporeans with an interactive 3D outdoor brand experience (a first in Asia) to promote its BMW 5 series. They transformed two busy office buildings … Continue reading

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Now That Nielsen Tracks Tweets, How Will That Change TV?

See on Scoop.it – Social Media and Marketing Research “We’re curious just like everyone else to see where the two companies go with all this,” says Evan Silverman, senior vice president for Digital Media at A&E Networks.   Well, NIelsen … Continue reading

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