Monthly Archives: June 2013

Community Building What NOT to Do – SMPG Community Building Checklist

In our previous post, Converting Visitors to Members, we discussed how to turn a casual visitor into a community member, a part of our community building checklist. In this post, we continue posting our exclusive checklist that you can use … Continue reading

Posted in Enterprise Social Media, LinkedIn How-to, Social Computing, Social Media, Social Media Strategy | Tagged , , , , , | Leave a comment

Online Community: How to Build One for Your Business?

See on Scoop.it – Enterprise Social Media Want to build a better online community? Then you need to focus on building a better company — from the ground up! There are no easy shortcuts to the process.  Mike Ellsworth‘s insight: … Continue reading

Posted in Uncategorized | Leave a comment

Converting Visitors to Members – SMPG Community Building Checklist

In our previous post, Attracting Community Members, we discussed how to draw new members to your community, a part of our community building checklist. In this post, we continue posting our exclusive checklist that you can use to execute your … Continue reading

Posted in Enterprise Social Media, LinkedIn How-to, Social Computing, Social Media, Social Media Strategy | Tagged , , , , , | Leave a comment

Attracting Community Members – SMPG Community Building Checklist

In our previous post, Manage Your Community, we discussed how to manage your initial content, a part of our community building checklist. In this post, we continue posting our exclusive checklist that you can use to execute your project for … Continue reading

Posted in Enterprise Social Media, LinkedIn How-to, Social Computing, Social Media, Social Media Strategy | Tagged , , , , , | Leave a comment

Manage Your Community – SMPG Community Building Checklist

In our previous post, Create Initial Content for Your Community, we discussed how to adapt your policies to your ever changing community, a part of our community building checklist. In this post, we continue posting our exclusive checklist that you … Continue reading

Posted in Enterprise Social Media, LinkedIn How-to, Social Computing, Social Media, Social Media Strategy | Tagged , , , , , | Leave a comment

Perhaps the most important Social Media launch of the year — Measurement Standards

See on Scoop.it – Enterprise Social Media we finalize and launch the effort of The Conclave, an18-month herculean feat carried out by some three dozen volunteers that establishes the first cross-industry, vendor-neutral standards for social media measurement. After four decades in PR … Continue reading

Posted in Uncategorized | Leave a comment

4 Easy Steps to Implement a Facebook Marketing Strategy

See on Scoop.it – Enterprise Social Media Facebook: How to integrate your Facebook marketing with your overall marketing plan and get your Facebook marketing strategy in place. Mike Ellsworth‘s insight: Some good, basic tips here. For the whole enchilada, get … Continue reading

Posted in Uncategorized | Leave a comment

Create Initial Content for Your Community – SMPG Community Building Checklist

In our previous post, Create Your Community Policies, we discussed how to design your community policies, a part of our community building checklist. In this post, we continue posting our exclusive checklist that you can use to execute your project … Continue reading

Posted in Enterprise Social Media, LinkedIn How-to, Social Computing, Social Media, Social Media Strategy | Tagged , , , , , | Leave a comment

How to Create a Perfect Facebook Promoted Post that Doesn’t Break the Rules

See on Scoop.it – Enterprise Social Media If you’re a marketer or advertiser, the odds are that you have run into trouble with getting your company’s ad approved on Facebook.This is due to Facebook’s 20% rule, which means that any … Continue reading

Posted in Uncategorized | Leave a comment

4 Reasons Social Media Marketing Is Chewing-Up Your Time

See on Scoop.it – Enterprise Social Media Are you focusing on the right social media marketing? Don’t waste your time with tactics that don’t work. Market smarter, not harder. Mike Ellsworth‘s insight: You could be doing it wrong. Here are … Continue reading

Posted in Uncategorized | Leave a comment