Monthly Archives: October 2012

Exploding Three Myths of Social Media ROI [Infographic]

See on Scoop.it – Enterprise Social Media “Metrics & ROI – Marketers usually discuss measuring the ROI of social media as a nebulous art or, worse, as an impossibility. But social media is measurable. The following infographic sheds light on … Continue reading

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Get Half Off Our Latest Book – The Infinite Pipeline – Social Media for B2B Sales

See on Scoop.it – Enterprise Social Media For all our friends and associates we’re offering 50% off our new book The Infinite Pipeline: How to Master Social Media for Business-to-Business Sales Success. All we ask in return is that you … Continue reading

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How To Make Your Website More Visible

See on Scoop.it – Enterprise Social Media “Want more web visitors every month?Here are some basic tips showing you how to make your website more visible through better content development..”   This is a good basic checklist for anyone looking … Continue reading

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Buzz, and Buzz Killers

In our previous post, How to Create Buzz – Listen First, we continued our series with a discussion on why listening first is the key to fostering buzz.  In this post, we take a look at important aspects of buzz, and … Continue reading

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How to Create Buzz – Listen First

In our previous post, How to Create Buzz in your Community, we continued our series with a discussion on buzz; what is it and how to create it.  In this post, we take a look at why listening first is the … Continue reading

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How to Create Buzz in your Community

In our previous post, Supporting Online Evangelists, we continued our series with a discussion on how to support your brand evangelists to help spread the word.  In this post, we take a look at buzz; what is it and how to … Continue reading

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Supporting Online Evangelists

In our previous post, Defining Evangelistic Styles, we continued our series with a discussion on various evangelistic styles, and how to recruit the right style for your brand. In this post, we take a look at how to support your brand … Continue reading

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Many Screens, Many Advantages, Many Disadvantages

I am writing this in my home office with a 23 inch flat panel monitor and an ergonomic keyboard while sitting in an ergonomic chair. I have lots of other screens in the house that I could be doing this … Continue reading

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Defining Evangelistic Styles

In our previous post, Creating Online Evangelists, we continued our series with a discussion on how to find and create brand evangelists to help spread the word. In this post, we take a look at various evangelistic styles, and how to … Continue reading

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The Anatomy of Tomorrow’s Inbound Marketing Strategy Today [Infografic]

See on Scoop.it – Enterprise Social Media “There are many schools of thought and methodologies defining what inbound marketing should look like. Most of them position content marketing, social media marketing and SEO as the core of inbound marketing. From … Continue reading

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