Monthly Archives: May 2013

Manage Your Social Media Community

In our previous post, Find Out What Your Community Wants, we discussed how to discover the wants and needs of your community. In this post, we talk about ways to manage your community and go over some of the key tasks to … Continue reading

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How to Find Out What Your Community Wants

In our previous post, Architecting Community, we discussed exactly how we think you should go about architecting your awesome community. In this post, we talk about discovering the wants and needs of your community. Some rights reserved by Will Lion Find … Continue reading

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Looking at the Future of Marketing — & Storytelling

See on Scoop.it – Enterprise Social Media Insights from Futurist Gerd Leonhard on the marketing trends you should be paying attention to now. Mike Ellsworth‘s insight: Karen Dietz’s insight:   Here are Leonhard’s predictions that connect with storytelling: 1. Marketing … Continue reading

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The Tactical Truth about Content Marketing

See on Scoop.it – Enterprise Social Media Walking the walk, however, isn’t easy. Dreams of content greatness can quickly morph into in-the-trenches nightmares with overwhelming commitments to creating dozens of content pieces, each of which requires planning, writing, editing, proofreading … Continue reading

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Architecting Community

In our previous post, What Is Community?, we defined community and got you excited to learn how to architect your own community. In this post, we tell you exactly how we think you should go about architecting your awesome community. Some rights … Continue reading

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9 Social Marketing Metrics That Actually Matter

See on Scoop.it – Enterprise Social Media Even the most social-savvy business owners get caught up in the numbers game: counting and recounting likes, followers, etc. How to think beyond the stats. Mike Ellsworth‘s insight: I would suggest downplaying any … Continue reading

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How Twitter Amplify Works | Social Media Today

See on Scoop.it – Enterprise Social Media Hot on the heels of the micro-blogging site’s most recent marketing tool, the lead generation card, Twitter has introduced another new feature to help brands advertise online: Twitter Amplify. Mike Ellsworth‘s insight: As … Continue reading

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