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Category Archives: Social Advertising
Infinite Touches—Finding Social Media Brand Evangelists
In the previous post in this series, Scaling Social Media with Infinite Touches, we talked about brand evangelists (don’t call them ambassadors) and a bit about our Infinite Touches™ process. Let’s take a look at how you can find brand … Continue reading
Scaling Social Media with Infinite Touches
In the previous posts in this series, beginning with Social Media is Not Advertising. Duh!, we talked about the proper uses of social media (not traditional advertising), the lessons of Obama’s 2012 campaign (microsegmentation), and a little bit about our Infinite Touches™ process … Continue reading
Social Media with a Slow Hand
Back in the day, I was confused when I heard that guitar god Eric Clapton’s nickname was Slow Hand. His playing, always tasty, always appropriate, seemed fast enough for me. But as I pondered this apparent contradiction I noticed that, … Continue reading
Infinite Touches vs. Advertising
In the previous posts in this series, Social Media is Not Advertising. Duh!, It’s the End of Segmentation As We Know It (And I Feel Fine) and Infinite Touches – Segmentation on Steroids we talked about the proper uses of social media (not traditional advertising), … Continue reading
Infinite Touches – Segmentation on Steroids
In the previous posts in this series, Social Media is Not Advertising. Duh! and It’s the End of Segmentation As We Know It (And I Feel Fine) we took a look at brand marketers’ penchant for seeing social media as … Continue reading
It’s the End of Segmentation As We Know It (And I Feel Fine)
OK, it’s a sensationalist headline. I don’t really think segmentation should be ditched. Far from it. But segmentation based on high-level, limited demographics and not behavior is dead in brand marketing because it ignores the real promise of social media. … Continue reading
Social Media is Not Advertising. Duh!
You know about the carpenter who only had a hammer, so every problem looked like a nail? That’s what I think about advertising on social media: It’s a useful tool, but it’s not suited to the problem. So what is … Continue reading
Get Found on Social Media – Part 4 – Real-Time Social Search
In our previous post, Get Found on Social Media – Part 3 – SEO, we continued our series on how you can make it easier for people to find your social media efforts and talked about basic Search Engine Optimization techniques. … Continue reading
Get Found on Social Media – Part 3 – SEO
In our previous post, Get Found on Social Media – Part 2, we continued our series on how you can make it easier for people to find your social media efforts. In this post, we take a look at how Search … Continue reading
Get Found on Social Media – Part 2
In our previous post, Get Found on Social Media – Part 1, we started a series on how you can make it easier for people to find your social media efforts. In this post, we continue the series with some more … Continue reading
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