Category Archives: brand ambassador

Social Media is Not Advertising. Duh!

You know about the carpenter who only had a hammer, so every problem looked like a nail? That’s what I think about advertising on social media: It’s a useful tool, but it’s not suited to the problem. So what is … Continue reading

Posted in brand ambassador, brand evangelism, Enterprise Social Media, Social Advertising, Social Computing, Social Media, Social Selling | Tagged , , , , | 1 Comment