Tag Archives: enterprise

Social Media on Less Than Two Hours a Day

I’m an enterprise social media consultant, as are my two partners. We obviously spend more than two hours a day on social media, so what’s the deal with the title? The title refers to the amount of time I spend … Continue reading

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Social Media with a Slow Hand

Back in the day, I was confused when I heard that guitar god Eric Clapton’s nickname was Slow Hand. His playing, always tasty, always appropriate, seemed fast enough for me. But as I pondered this apparent contradiction I noticed that, … Continue reading

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Infinite Touches – Segmentation on Steroids

In the previous posts in this series, Social Media is Not Advertising. Duh! and It’s the End of Segmentation As We Know It (And I Feel Fine) we took a look at brand marketers’ penchant for seeing social media as … Continue reading

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It’s the End of Segmentation As We Know It (And I Feel Fine)

OK, it’s a sensationalist headline. I don’t really think segmentation should be ditched. Far from it. But segmentation based on high-level, limited demographics and not behavior is dead in brand marketing because it ignores the real promise of social media. … Continue reading

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Get Found on Social Media – Part 4 – Real-Time Social Search

In our previous post, Get Found on Social Media – Part 3 – SEO, we continued our series on how you can make it easier for people to find your social media efforts and talked about basic Search Engine Optimization techniques. … Continue reading

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Get Found on Social Media – Part 3 – SEO

In our previous post, Get Found on Social Media – Part 2, we continued our series on how you can make it easier for people to find your social media efforts. In this post, we take a look at how Search … Continue reading

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Get Found on Social Media – Part 2

In our previous post, Get Found on Social Media – Part 1, we started a series on how you can make it easier for people to find your social media efforts. In this post, we continue the series with some more … Continue reading

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