Monthly Archives: April 2012

In our previous post, Creating Social Media Connection, we talked about creating the third of our Social Media 4 C’s, social media connection. Next we consider our last and perhaps the most important C – Community. Some rights reserved by Dru … Continue reading →

In our previous post, Creating Social Media Context, we talked about creating the second of our Social Media 4 C’s, social media context. Next we consider creating social media connection. Some rights reserved by Marc_Smith Social Media Connection Of course connection … Continue reading →

In our previous post, Creating Social Media Content, we talked about creating social media content. But content can be useless without context. This post explores creating social media context. Some rights reserved by mikecogh Social Media Context In that big … Continue reading →

In our previous post, How Will You Speak on Social Media?, we talked about how to  communicate on social media by Being a Person. This post we talk about creating social media content. Some rights reserved by Eloqua Content At the … Continue reading →

In our previous post, Who Will Speak for You on Social Media?, we talked about talking, and who in your enterprise will speak on social media. In this post, we talk about how to actually communicate on social media. Some … Continue reading →

In our previous post, Think About Your Approach to Social Media: Be A Person, we took a look at some considerations and tactics for approaching social media. This post we talk about talking, and who in your enterprise will speak on social … Continue reading →

In our previous post, Executing Your Social Computing Strategy, we discussed starting to execute your social media strategy. But first, you need to determine how you’re going to approach social media. This post takes a look at some considerations and … Continue reading →

In our previous post, Assign a Social Media Monitor, we took a look at an important keystone of your social media strategy: social media listening. If you’ve followed all the advice in our previous posts, you’re finally ready to start … Continue reading →

In our previous post, Establish Key Performance Indicators for Social Media, we took a brief look at Key Performance Indicators (KPIs) that you should consider to help measure social media performance. In this post, we turn to an important keystone … Continue reading →