Monthly Archives: March 2012

Establish Key Performance Indicators for Social Media

In our previous post, Understand the Social Media Maturity Stage of Your Organization, we suggested that emphasizing Return On Engagement (ROE) rather than ROI may be appropriate for social media, especially inside the enterprise. In this post, we take a … Continue reading

Posted in Enterprise Social Media, Social Computing, Social Media | Tagged , , , , , | Leave a comment

Understand the Social Media Maturity Stage of Your Organization

In our previous post, Emphasize Share of Conversation to Measure Social Media, we wrapped up our look at various social media metrics with Share of Conversation. In this post, we turn to the topic of whether your organization is ready for social … Continue reading

Posted in Enterprise Social Media, Social Computing, Social Media | Tagged , , , , , | Leave a comment

Emphasize Share of Conversation to Measure Social Media

In our previous post, Return On Engagement is Not a Numbers Game, we delved a little more deeply into ROE. In this post, we take a look at another social media metric, Share of Conversation. Some rights reserved by procsilas Emphasize … Continue reading

Posted in Enterprise Social Media, Social Computing, Social Media | Tagged , , , , , | Leave a comment

Return On Engagement is Not a Numbers Game

In our previous post, Emphasize Return On Engagement to Measure Social Media, we  suggested that emphasizing Return On Engagement (ROE) rather than ROI may be appropriate for social media, especially inside the enterprise. In this post, we delve a little … Continue reading

Posted in Enterprise Social Media, Social Computing, Social Media | Tagged , , , , , | Leave a comment

Content Curation Contest

One of Social Media Performance Group’s partners, Mike Ellsworth, is a semi-finalist in a curation contest and would very much like your vote. Curation refers to gathering interesting information and articles from the Web and publishing them on a platform such … Continue reading

Posted in Uncategorized | Tagged | Leave a comment

Emphasize Return On Engagement to Measure Social Media

In our previous post, Using Online Promoter™ Score to Measure Social Media Effectiveness, we looked at various social media metrics. In this post, we suggest that emphasizing Return On Engagement (ROE) rather than ROI may be appropriate for social media, … Continue reading

Posted in Enterprise Social Media, Social Computing, Social Media | Tagged , , , , , | Leave a comment

Using Online Promoter™ Score to Measure Social Media Effectiveness

In our previous post, Using Net Promoter Score to Measure Social Media Effectiveness, we took a look at Net Promoter Score as a social media metric. In this post, we look at some other social media metrics, including Online Promoter … Continue reading

Posted in Enterprise Social Media, Social Computing, Social Media | Tagged , , , , , | Leave a comment