Monthly Archives: February 2012

Use Social Media Monitoring Tools

In our previous post, Changing What We Measure in Social Media, we discuss why measuring social media requires some new kinds of metrics. In this post, we list several free tools you can use to measure your social media presence. … Continue reading

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Changing What We Measure in Social Media

In our previous post, Why Should You Track Social Mentions?, we examined the reasons why you might want to track what people are saying about you on social media In this post, we discuss why measuring social media requires some new … Continue reading

Posted in Enterprise Social Media, Social Computing, Social Media | Tagged , , , , , | 1 Comment

Why Should You Track Social Mentions?

In our previous post, Measure Social Media Results, we began to explore the topic of social media metrics. In this post, we examine the reasons why you might want to track what people are saying about you on social media. … Continue reading

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Measure Social Media Results

In our previous post, Don’t Sweat the Social Hierarchy, we enlarged on our theme from Social Media is the Megaphone and talked about social media as a conversation among equals. In this post, we begin to explore the topic of social media metrics. … Continue reading

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Don’t Sweat the Social Hierarchy

In our previous post, Enable Social Tagging, we looked at using social tagging sites to raise your site’s profile. In this post, we enlarge on our theme from Social Media is the Megaphone and talk about social media as a … Continue reading

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Enable Social Tagging

In our previous post, Social Media is the Megaphone, we took a look at enabling your community to speak. In this post, we examine using social tagging sites such as Digg and delicious to enable your community to find you. … Continue reading

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Social Media is the Megaphone

In our previous post, Social Media Relationship Stages, we took a look at the process of drawing your audience into a closer relationship. In this post, we talk about enabling your community to speak. Some rights reserved by Richard Masoner … Continue reading

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Social Media Relationship Stages

In our previous post, Ask for the Commitment on Social Media, we discussed asking your community for a commitment. In this post, we examine the process of drawing your audience into an ever-closer relationship. Social Media Relationship Stages Some rights … Continue reading

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Ask for the Commitment on Social Media

In our previous post, Your First Social Media Contributions, we discussed how to make your first contributions on social. In this post, we get into a serious subject: asking your community for a commitment. Some rights reserved by Dave Duarte … Continue reading

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