Monthly Archives: July 2013

Oracle’s Social Selling Expert Reveals B2B Secrets

See on Scoop.it – Social Selling for B2B Today’s B2B buyers find the information they need via online search and social media. Use social selling to make sure they choose your solution. Mike Ellsworth‘s insight: The famous and talented Jill … Continue reading

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How BMW Would Have Benefited from Social Selling

See on Scoop.it – Social Selling for B2B At BMW, Social Selling would have helped retain a loyal customer base.  On April 18th 2011, BMW CEO Jim O’Donnell told a group of reporters: “Electric Vehicles won’t work for most people.  For … Continue reading

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Seth’s Blog: Your permanent record

See on Scoop.it – Enterprise Social Media “I’m going to record this conversation, okay?” How Nixonian! The idea of being on the record is a scary one. It’s the hot button of, “This is added to your school transcript.”  Mike … Continue reading

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The Ideal Twitter Feed Composition » Social ROI Insights

See on Scoop.it – Enterprise Social Media What’s the best Twitter feed composition? Turns out, it’s a melting pot of original content, retweets, conversations, and random, witty comments. Mike Ellsworth‘s insight: Hmmm. So in other words, Be a Person (http://bit.ly/OrderBeAPerson). … Continue reading

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Google’s Matt Cutts: Create, Curate, Don’t Aggregate

See on Scoop.it – Enterprise Social Media Mike Ellsworth‘s insight: I don’t exactly agree with the author’s interpretation of the Matt Cutts video. I think he perhaps misheard what Matt was saying, which was basically, don’t automate or aggregate content … Continue reading

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Why you should include Wikipedia in your social strategy – now more than ever 

See on Scoop.it – Enterprise Social Media Despite Wikipedia’s strict editing guidelines, editors can find ways to provide value on the site and ultimately drive traffic or build audiences. You just have to be smart and not greedy. The place to … Continue reading

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17 Ways Marketers Can Leverage Facebook Graph Search

See on Scoop.it – Enterprise Social Media Use Facebook Graph Search to perform focused searches that will return better, more accurate search results that can be of real use to your business. Mike Ellsworth‘s insight: I have had Graph Search … Continue reading

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