Supporting Social Media Evangelists


We’ve talked about the specific ways to support the different evangelism styles in the previous post, Understanding Social Media Evangelists. Here are some general ideas for supporting your evangelists. Remember, not all will work with each type of evangelist.

  • Give your online supporters tools to identify themselves
    • Avatars for Twitter
    • Badges for Websites and social network profiles
  • Create specialized mailing lists for them to join
  • Create a special online forum exclusively for evangelists
  • Create fan pages and groups on Facebook and other social networks for them to join
  • Enable evangelists to invite others to join
  • Offer stickers, T-shirts, fabric badges, other trinkets
  • Create contests with prizes

In the end, you’ll need to ask your evangelists how you can best support them. Be sure to devote enough time to their care and feeding. They may be the most important people in your organization.

The Importance of Stories

Here’s a good example of online evangelism and it comes from a non-profit.

I’ve known my friend Les LaMotte for a decade, but we hadn’t talked in about three years. One night, Les opened a chat with me on Facebook and told me his story. I knew that he had been working with a non-profit he founded called Sudan Hope. He told me the story of how, together with the Sudanese people, they had built a paved road and a boat, and brought wireless Internet to remote villages. He talked about his struggles and successes and told me he was seek­ing support for a movie on the plight of the Sudanese.

Over the next month or so, I must have told and emailed 15 of my friends about what Les was doing, and included a link to his donations page.

What’s that worth? It took less than half an hour out of Les’ day to multiply his reach 15-fold.

What if your entire organization, and your entire community, was engaged in this type of evangelism, if even for half an hour a week? Think of how you would multiply your marketing and brand development efforts.

So how can you put together a social media evangelism program? That’s the subject of the final post in this series, Creating a Social Media Evangelism Program. If you’d like to weigh in on the conversation, reply below and perhaps I’ll incorporate your ideas in the next post.

See the previous posts in this series: How Can Social Media Scale?How to Scale Social Media,  and Identifying Social Media Evangelists.

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About Social Media Performance Group

Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
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