We’ve talked about the specific ways to support social media evangelists in the previous post, Supporting Social Media Evangelists. But how can you tell which of your evangelist candidates will give you the best performance?
No matter the style of the evangelist, you will probably value the following characteristics of a good one.
- Good Leadership
- Good Storyteller
- Inspires Trust
In his groundbreaking technology evangelism book, Selling the Dream, Kawasaki created the following checklist to determine if you are an evangelist:
- Do you have a desire to make a difference?
- Do you fearlessly believe in a cause?
- Do you work for a cause for the intrinsic satisfaction that it brings?
- Do you give up other things to make a commitment?
- Do you enjoy fighting the mediocre, the mundane and the status quo?
- Do you get accused of being driven, showing chutzpah, or having more guts than brains?
- Does your spouse threaten to leave you?
While we’re not sure items 5-7 will be appropriate for all organizations, the first four certainly are.
For a good overview of online evangelism, read the three-part blog posts entitled, Evangelism beyond boundaries by Tata Communications International’s president, Vinod Kumar.
This series started with a question, How Can Social Media Scale? Obviously, we think that cultivating evangelists is key to the answer. The next post, Creating a Social Media Evangelism Program, sums up our proposed approach for scaling the relationships that are key to social media success.
We’d like to hear your thoughts about online evangelism. Use the comments box below to let us know what you think.
So what do you do with evangelist candidates once you understand their styles and how to approach them? That’s the subject of the next post in this series, Supporting Social Media Evangelists. If you’d like to weigh in on the conversation, reply below and perhaps I’ll incorporate your ideas in the next post.