It used to be a truism that if a salespe


It used to be a truism that if a salesperson made 100 cold calls,
he or she would get 10 appointments, and out of those 10
appointments, one sale. Entire industries, particularly insurance
and financial services companies, have been built around this strategy.
However, the end result of making 100 cold calls today
is leaving 100 voicemails that are ignored by 100 prospects.

-Koka Sexton in the new The Infinite Pipeline: How to Master Social Media for Business-to-Business Sales Success Sales Person Edition http://bit.ly/InfPipe #socialselling

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About Social Media Performance Group

Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
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It used to be a truism that if a salespe


It used to be a truism that if a salesperson made 100 cold calls,
he or she would get 10 appointments, and out of those 10
appointments, one sale. Entire industries, particularly insurance
and financial services companies, have been built around this strategy.
However, the end result of making 100 cold calls today
is leaving 100 voicemails that are ignored by 100 prospects.

-Koka Sexton in the new The Infinite Pipeline: How to Master Social Media for Business-to-Business Sales Success Sales Person Edition http://bit.ly/InfPipe #socialselling

About Social Media Performance Group

Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
This entry was posted in Uncategorized. Bookmark the permalink.

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