What Story Does Your Brand Tell?


See on Scoop.itSocial Selling for B2B

In today’s competitive marketplace, a compelling story is critical for your brand to remain front and center with customers and prospective customers. If your business does not create a compelling story that connects with prospective and existing customers or strikes a nerve, your business will not last very long.

Mike Ellsworth‘s insight:

If the aim of social media is to Be a Person (http://bit.ly/OrderBeAPerson) then of course you’ll want to tell stories about your brand. A story, of course, is not a slogan, or is it a message. It’s what humans do when they talk to one another. Try to go through a day without hearing or telling a story. it’s almost impossibe.

 

So why are you using social media as another channel for messages?

 

Check out Karen Dietz’ Scoop.it topic for more info: http://www.scoop.it/t/just-story-it

See on debbielaskey.blogspot.com

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About Social Media Performance Group

Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
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