A New Tool to Drive B2B Leads from LinkedIn


See on Scoop.itSocial Selling for B2B

As a Sales & Marketing Leader, you are hungry for high quality B2B leads. Now there is a new tool to satisfy this need.

Mike Ellsworth‘s insight:

 LinkedIn sponsored updates is a way to get in front of people you are not connected with on the service. Company page updates usually are only delivered to those who follow your page. Using sponsored updates integrates your page updates into targeted members’ news feeds where they appear like any other item, not like an ad. Great idea.

 

Via @vinkoe 

See on www.salesbenchmarkindex.com

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About Social Media Performance Group

Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
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