EdgeRank Is Dead: Facebook’s News Feed Algorithm Now Has Close To 100K Weight Factors


See on Scoop.itEnterprise Social Media

The next time you tell a client how Facebook selects and ranks the content that shows up in the News Feed, you’ll need to do it without using the word EdgeRank. EdgeRank, Facebook’s original News Feed ranking system, is dead.

Mike Ellsworth‘s insight:

Facebook hasn’t used the term EdgeRank internally for more than two years. So why is that social media consulting you’re working with, or considering working with, still using it?

 

What was once simple (three factors) is now very complex (100K factors) and so gaming that system to achieve better results on Facebook seems relatively impossible. 

 

Better to have good content, encourage engagement and Be a Person (http://bit.ly/OrderBeAPerson).

See on marketingland.com

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About Social Media Performance Group

Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
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