New Study Shows LinkedIn to be the Most Popular Social Networking Site Among CEOs

See on Scoop.itEnterprise Social Media

RT @StacyZapar: New Study Shows LinkedIn to be the Most Popular Social Networking Site Among CEOs #linkedin #socialm…

Mike Ellsworth‘s insight:

The accepted wisdom is that CEOs don’t do social media, and the study does find that :


“less that one-third of Fortune 500 CEOs actively take part in social media, but of those who do, LinkedIn is their favorite choice,” Ernst says. “Some 27.9%, or 140 CEOs, have LinkedIn accounts, up from 25.9 percent (130) in 2012."


So basically:

“LinkedIn is more popular with CEOs than with the general public.”


Is your CEO on LinkedIn and, if yes, does he/she use it regularly? Please comment below.

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About NextPhase Selling

Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
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