See on Scoop.it – Enterprise Social Media
Earlier this year, Nissan took Geneva Motor Show by storm by putting in place a comprehensive social media strategy.
Mike Ellsworth‘s insight:
This is an interesting analysis of NIssan’s social media strategy using share of voice, sentiment and other metrics.
What metrics does your brand use to measure social success? Please comment below.
See on www.voziq.com
About NextPhase Selling
Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy!
Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy.
We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention.
As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
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