Cold Calling Is Dead, Thanks To LinkedIn


See on Scoop.itSocial Selling for B2B

Or should I write it the way two entire industries, sales and marketing, would probably exclaim: LinkedIn Head of Marketing for Sales Solutions, Ralf VonSosen, wrote Ken Krogue an email that sparked this article “Cold calling as we know it is…

Mike Ellsworth‘s insight:

This interesting article was prompted by a blog post that challenged the title of a Webinar that linked LinkedIn with cold calling. The author, of course, was not proposing in the Webinar that sales people use LinkedIn for cold calling, and his sentiment is better expressed by the title of this post on Forbes.

 

Using LinkedIn for social selling is one of the main topics of our book series, The Infinite Pipeline: How to Master Social Media for B2B Sales Success – Sales Person Edition – free chapter at  http://bit.ly/InfPipeCh1, and our upcoming Executive Edition. (Incidentally if you’d like to review the book before it’s released, tweet the following: 

“@MikeEllsworth I’d like to review The Infinite Pipeline:
How to Master Social Media for B2BSales Success Sales
Executive Edition”

See on www.forbes.com

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About NextPhase Selling

Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
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