How to Setup Social Media Discussion Groups for Business


See on Scoop.itSocial Selling for B2B

Social networking: how social media groups work for businesses and how you can benefit from them as both an owner and a member.

Mike Ellsworth‘s insight:

In our Infinite Pipeline books (httpe://bit.ly/InfPipeCh1) we talk about the need to set up two communities: an internal sales-oriented community to solve sales process challenges, and an external problem-solving community to engage customers and prospects.

 

This article gives some good advice for using public social media sites to set up business-oriented communities.

 

Via @socialnotz 

See on www.socialmediaexaminer.com

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About NextPhase Selling

Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
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