Seth’s Blog: Your permanent record


See on Scoop.itEnterprise Social Media

“I’m going to record this conversation, okay?” How Nixonian! The idea of being on the record is a scary one. It’s the hot button of, “This is added to your school transcript.” 

Mike Ellsworth‘s insight:

Seth Godin is on to something here. If everything is on our permanent record, and we all make mistakes, blunders, humongous fauxs pas, then perhaps, just perhaps, the amount of shame or other badness attached to such things will be reduced. We’re all human, and if every embarrassing or just wrong-headed move in my life were public, and yours were too, how can we throw stones?

 

Via @sandraz 

See on sethgodin.typepad.com

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Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
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