Online Community: How to Build One for Your Business?


See on Scoop.itEnterprise Social Media

Want to build a better online community? Then you need to focus on building a better company — from the ground up! There are no easy shortcuts to the process. 

Mike Ellsworth‘s insight:

A quick, concise list of things to do to improve your online community. The major points are:

 

1. Set Some Goals

2. Build Your Community Offline

3. Build an Attractive Meeting Place

4. Integrate Your Social Media Efforts and Outreach

5. Improve Online Ranking Organically

6. Share the Value of Your Business Ideas with Others

7. Build Your Co-Marketing Team

 

For an extensive list of action steps for building community, see our exclusive Social Media Performance Group’s Community Building Checklist  http://bit.ly/12tdfqk 

See on shanebarker.com

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About NextPhase Selling

Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
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