Perhaps the most important Social Media launch of the year — Measurement Standards


See on Scoop.itEnterprise Social Media

we finalize and launch the effort of The Conclave, an18-month herculean feat carried out by some three dozen volunteers that establishes the first cross-industry, vendor-neutral standards for social media measurement. After four decades in PR this is without a doubt the most signficant effort with which I’ve ever been involved.  

Mike Ellsworth‘s insight:

Katie Delahaye Paine is a daughter of a legend legend in public relations and measurement. We quote her work exensively in our books (http://bit.ly/OrderBeAPerson)

 

She’s been involved in an effort to standardize social media metrics, and the group has released its first version of comprensive definitions.

 

If you don’t think social media can be measured, or if you think you might be buying social media measurement snake oil, check out this article and the complete standards, downloadable as PDF.

 

Via @ShaneBarker

See on kdpaine.blogs.com

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About NextPhase Selling

Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
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