Create Initial Content for Your Community – SMPG Community Building Checklist

In our previous post, Create Your Community Policies, we discussed how to design your community policies, a part of our community building checklist.

In this post, we continue posting our exclusive checklist that you can use to execute your project for building your community – The Social Media Performance Group Community Building Checklist™. We discuss creating the initial content for your community.

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Create Initial Content

  • Set the stage by designing various forums around key issues of interest
  • Seed each forum with starter questions
  • Have a forum for newbies called “Introduce Yourself”
  • Have a forum called “What <product> Means to Me”
  • Test with a few volunteers, and get the discussions started
  • Invite community influencers
  • Be careful to not look artificial or staged
  • Gradually widen the discussion
  • Initial testers invite their friends


  • Get enough volunteers to staff the site for initial phase
  • Blitz all your online and offline contacts
  • Create a media package to distribute if you get press interest
  • Target a soft launch to work out bugs and test engagement. A soft launch is where you go live, but don’t do publicity, and only invite a small group to participate.
  • Launch early in the week, early in the morning
    • Tuesday or Thursday are high traffic days on the Web
  • Ensure the initial page tells your story, and includes pictures of your team / clients
  • Include a survey or quiz
  • Ensure that your site has Facebook “Like” and other social media badges so your members can spread the word
  • Give something away
  • Reward people for creating a complete profile
    • Perhaps just a white paper or other downloadable content
  • Create an offline launch party and invite your board, clients, supporters
  • Video the unveiling of the new site and post on YouTube
  • Create an online event within the first two weeks
  • Plan major new content within the first month

Create Initial Content for Your Communityis the 167th in a series of excerpts from our book, Be a Person: the Social Operating Manual for Enterprises (itself part of a series for different audiences). We’ve been doing this since 2011 and we’re just past page 411. At this rate it’ll still be a while before we get through all 430 pages, but luckily, if you’re impatient, the book is available in paper form at and you can save $5 using Coupon Code 6WXG8ABP2Infinite Pipeline book cover

Get our new book, The Infinite Pipeline: How to Master Social Media for Business-to-Business Sales Success online here. You can save $5 using Coupon Code 62YTRFCV

What Others Are Saying

Infinite Pipeline offers practical advice for using social media to extend relationship selling online. It’s a great way to get crazy-busy prospects to pay attention.”
—Jill Konrath, author of SNAP Selling and Selling to Big Companies

“Sales is all about relationships and trust. Infinite Pipeline is the ‘how to’ guide for maximizing social networks to find and build relationships, and generate trust in our digital age.”
—Sam Richter, best-selling author, Take the Cold Out of Cold Calling (2012 Sales book of the year)

Infinite Pipeline will be the authority on building lasting relationships through online social that result in bottom line business.”
—Lori Ruff, The LinkedIn Diva, Speaker/Author and CEO of Integrated Alliances

About NextPhase Selling

Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
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