Ditch the likes: Why enterprise social media is nothing like Facebook


See on Scoop.itEnterprise Social Media

The power of social networks such as Facebook is distorting businesses’ perceptions about their own social collaboration efforts.

Mike Ellsworth‘s insight:

This is what we’ve been saying! http://bit.ly/OrderBeAPerson

 

"Firms are so hung up on the Facebook model that they’re applying trivial consumer metrics to enterprise social media and ending up wondering why it’s not working.

In many cases, the misapplication of consumer-type metrics is leading them to misjudge the take-up and effectiveness of social tools, according to Tibco social-computing president Ram Menon."

See on www.zdnet.com

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About Social Media Performance Group

Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
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