The power of social networks such as Facebook is distorting businesses’ perceptions about their own social collaboration efforts.
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"Firms are so hung up on the Facebook model that they’re applying trivial consumer metrics to enterprise social media and ending up wondering why it’s not working.
In many cases, the misapplication of consumer-type metrics is leading them to misjudge the take-up and effectiveness of social tools, according to Tibco social-computing president Ram Menon."
See on www.zdnet.com