20 Stats About How Social Media Influences Purchasing Decisions

See on Scoop.itSocial Media for Workforce Development

My Facebook News Feed has lots of great deals Shortly after we Instagram pictures of our turkey dinners, we’ll be watching our Facebook News Feed fill

Mike Ellsworth‘s insight:

A great collection of pithy stats about social selling, B2C and B2B.


This one, however, is troubling: 79% of consumers like a Facebook company page because it offers discounts and incentives. If all you have to say to your customers is, "I can get it for you cheap" – that’s hardly a relationship, is it?


Via @kokasexton

See on www.salesforcemarketingcloud.com


About NextPhase Selling

Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
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