How to Use Pinterest Rich Pins: What Marketers Need to Know | Social Media Examiner


See on Scoop.itEnterprise Social Media

Pinterest’s new Rich Pins: Learn how these new features provide more information on the images shared on Pinterest and how you can use this for your business.

Mike Ellsworth‘s insight:

Some much needed added functionality to Pinterest:

 

"The latest additions to Pinterest are the introduction of rich pins to include more information about pinned images and the integration of the Pin It button with mobile apps."

 

I’m on record as saying I don’t get the furor over Pinterest, due to its many limitations in enabling engagement with consumers. This new feature takes a step in the right direction.

 

Via @lorirtaylor

See on www.socialmediaexaminer.com

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Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
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