Google+ isn’t a social network; it’s The Matrix


See on Scoop.itEnterprise Social Media

Charles Arthur: Trying to analyse the amount of activity on Google+ in comparison to Facebook or Twitter yields little useful information – because it doesn’t have the same purpose as them

Mike Ellsworth‘s insight:

I’ve been saying this since Google+ debuted! It’s funny how so many have concentrated on Google+ as a challenge to Facebook when it’s becoming the Google Glue that binds their offerings, and their business model, together. As the article says:

"The reason why it doesn’t seem like much of a social network is that the ‘friending’ and ‘following’ are just an accidental outgrowth of what it really does – being an invisible overlay between you and the web, which watches what you’re doing and logs it and stores that away for future reference."

So, green pill or red pill?

Via @PatriotsOfMars

See on www.guardian.co.uk

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About Social Media Performance Group

Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
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