8 Steps to Building Your Blog Into a Community : @ProBlogger


See on Scoop.itEnterprise Social Media

There are other people blogging about the same subject as you, maybe better or maybe worse—but, as you probably have figured out by now, content is no longer king; context is.

Getting repeat readers who become brand ambassadors for you is pertinent to the success of your blog. So is getting repeat customers. It allows you to focus on what you do best: make great art—writing material that people enjoy reading and writing material that will help thousands of people around the world.

 

All successful blogs are communities and if you want to turn your blog into something special, something that will grant you financial freedom, and something that will help countless people then you must create a community out of your blog.

Mike Ellsworth‘s insight:

This concept – that all blogs are communities – is a central one in our books: http://bit.ly/OrderBeAPerson

 

In fact, media theorist Clay Shirkey takes it a bit further: every Web page is a community. By this he means anyplace people gather on the Internet is an implicit community. This article helps you understand to make the community explicit.

 

The steps are:

Step 1 – The Idea 

Step 2 – The Sea Lion System to Build Your Network 

Step 3 – Implicit Understanding, Explicit Meaning 

1. Camp Busters 

2. Up and comers 

3. Established authorities 

Step 5 – Planes, trains, and automobiles 

Step 6– Develop a course 

Step 7 – Build up a fanpage for social proof 

Step 8 – Viral!

Via @KalaMana

See on www.problogger.net

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About NextPhase Selling

Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
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