Write to be Found


In our previous post, Publicize Your Blog, we continued our series about blogging by discussing how to get your blog found in the sea of millions of blogs.

In this post, we look at the content of your blog can increase readership.



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Some rights reserved by Aaron Gustafson

Content is King

As we have mentioned many times in previous posts, the best way to be found is to write content that appeals to your community, as well as to search engines. First decide on the keywords that your community might use to search for your post. Then, use those keywords throughout the post. Use them in the title, the first few lines, and throughout post.

Another good idea is to use images liberally in your posts. Believe it or not, for some blogs, most visits come from Google Image Search.[1] If you’re not familiar with Image Search, it’s easy to try it out. Google anything. On the top of the page, to the left, you’ll see a list of links, beginning with Web, which is the default Google search type. Click Images. Not only do you see a page full of images that match your search terms, but you can choose from several ways to narrow your search, by size, type, and color. When you mouse over an image, Google displays its size and the site it’s hosted on. Click on an image, and Google sends you to the site.

Google image search

Use Images in Your Blog — Google Image Search

Google bases its search on the content of the page containing the image. Including, and captioning, images in your blog adds another way you can be found.

Next up: Promote Connections


Write to be Found is the 152nd in a series of excerpts from our book, Be a Person: the Social Operating Manual for Enterprises (itself part of a series for different audiences). We’ve been doing this since 2011 and we’re just past page 393. At this rate it’ll still be a while before we get through all 430 pages, but luckily, if you’re impatient, the book is available in paper form at bit.ly/OrderBeAPerson and you can save $5 using Coupon Code 6WXG8ABP2Infinite Pipeline book cover

Get our new book, The Infinite Pipeline: How to Master Social Media for Business-to-Business Sales Success online here. You can save $5 using Coupon Code 62YTRFCV

What Others Are Saying

Infinite Pipeline offers practical advice for using social media to extend relationship selling online. It’s a great way to get crazy-busy prospects to pay attention.”
—Jill Konrath, author of SNAP Selling and Selling to Big Companies

“Sales is all about relationships and trust. Infinite Pipeline is the ‘how to’ guide for maximizing social networks to find and build relationships, and generate trust in our digital age.”
—Sam Richter, best-selling author, Take the Cold Out of Cold Calling (2012 Sales book of the year)

Infinite Pipeline will be the authority on building lasting relationships through online social that result in bottom line business.”
—Lori Ruff, The LinkedIn Diva, Speaker/Author and CEO of Integrated Alliances


[1] According to the blog Pictures of Cats org: Google Image Search builds Trafficbit.ly/dCwj1p

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About Social Media Performance Group

Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
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