Social Media Alters Buying and Selling Behavior – Social Barrel – Social Barrel


See on Scoop.itSocial Selling for B2B

Social media has changed the way we buy and sell. According to Dan Pink, author of To Sell is Human, what customers have little of in the past is information.

Mike Ellsworth‘s insight:

Daniel Pink crushes it again. 

 

"Determining the fair price of a product in itself is quite difficult to achieve before, and the sales persons would even make it hard for you to gain valuable information.

 

With the internet, the situation is quite different now. One can simply go online to determine the fair price of a certain product, which depends on certain factors that affect its price. Customers have this capacity in their belts right now as they decide what to buy. As such, selling has changed."

 

This is the focus of our book, The Infinite Pipeline: How to Master Social Media for B2B Sales Success – Sales Person Edition   http://bit.ly/InfPipeCh1 Click the link for a free chapter.

See on socialbarrel.com

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About Social Media Performance Group

Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
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