Publicize Your Blog


In our previous post, Getting Your Blog Found, we continued our series about blogging by discussing how to get your blog found in the sea of millions of blogs.

In this post, we take an in-depth look at how to publicize and advertise your blog in an effort to increase readership.

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Publicize Your Blog

In addition to the general recommendations we made in the series of posts beginning with Get Found you should:

  • Add links to your blog on your Website
  • Add your blog to your LinkedIn, Twitter, Facebook profiles
  • Add your blog address to all your communications
  • Embed videos from your YouTube channel in your blog
  • Run a contest on your blog
  • Ask your supporters to blog about your blog

Publicize Your Blog — Techie

If you or your staff is a bit more technical, try these ideas:

  • Add your blog to blog directories such as:
    • Technorati
    • Daypop
    • Blogdex
    • Popdex
    • Blogrolling
    • blo.gs
    • weblogs.com
    • pingomatic
    • Robin Good’s list of blog directories[1]
  • Enable each post to be its own page
  • Set your blog to send pings to search engines via Ping-o-Matic[2]
  • Install Email This Post or other plug-in that enables readers to send the post to a friend
  • Turn on your site RSS feed and encourage your community to subscribe to it
  • Be search-engine-friendly

Advertise Your Blog

There are lots of places to advertise your blog on the Web. One that is quite affordable is a site called StumbleUpon. StumbleUpon belongs to a category of sites called social bookmarking services. Others include delicious and Digg.

StumbleUpon has more than 10 million members who use the site to, well, stumble upon new and interesting sites they might not have otherwise found. Members can rate pages, and when you use the site, StumbleUpon delivers pages or emails that have been explicitly recommended by friends or members with similar interests.

That’s great, and it’s a great site to subscribe to so you can find interesting topics to blog about. But you can also use StumbleUpon to place your blog or Website in the recommendations that members see.

You can create a StumbleUpon ad campaign for your whole blog or a single post. You can target the audience by selecting dozens of categories, various demographics and/or geography. When users click on the ad, the traffic comes directly to your site. It’s a pay-per-click service, which means you pay only for actual views of your site. You can also set spending limits to control your budget, and there’s no minimum spend requirements.

What’s even better is the cost: 10-25 cents per visitor.

StumbleUpon reviews all ads and accepts only those that meet their content guidelines.[4]

Next up: Write to be Found


Publicize Your Blog is the 151st in a series of excerpts from our book, Be a Person: the Social Operating Manual for Enterprises (itself part of a series for different audiences). We’re just past page 386. At this rate it’ll be a while before we get through all 430 pages, but luckily, if you’re impatient, the book is available in paper form at bit.ly/OrderBeAPerson and you can save $5 using Coupon Code 6WXG8ABP2Infinite Pipeline book cover

Get our new book, The Infinite Pipeline: How to Master Social Media for Business-to-Business Sales Success online here. You can save $5 using Coupon Code 62YTRFCV

What Others Are Saying

Infinite Pipeline offers practical advice for using social media to extend relationship selling online. It’s a great way to get crazy-busy prospects to pay attention.”
—Jill Konrath, author of SNAP Selling and Selling to Big Companies

“Sales is all about relationships and trust. Infinite Pipeline is the ‘how to’ guide for maximizing social networks to find and build relationships, and generate trust in our digital age.”
—Sam Richter, best-selling author, Take the Cold Out of Cold Calling (2012 Sales book of the year)

Infinite Pipeline will be the authority on building lasting relationships through online social that result in bottom line business.”
—Lori Ruff, The LinkedIn Diva, Speaker/Author and CEO of Integrated Alliances


[1] Robin Good’s blog list: bit.ly/aynbLz

[2] Ping-o-Matic: bit.ly/9LO88F

[3] Hubpages’ Advantages and disadvantages of each blogging platformbit.ly/8YOKCy

[4] Stumbleupon’s content guidelines: bit.ly/oIh3Ac

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About NextPhase Selling

Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
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