Today’s Customer: Choose Your Own Adventure


See on Scoop.itSocial Selling for B2B

The original “Choose Your Own Adventure” book was created by Edward Packard called the “Adventures of You.” Between 1978 and 1998, it was a phenomenon for kids (and adults), because it was the first time the reader was given control over the outcome.

Mike Ellsworth‘s insight:

I couldn’t agree more with this: "Lets be real here: People buy because of people. It’s our interactions and experiences with others – whether we know or even trust the source – that lead us to any purchase. This is what makes the buying cycle so sophisticatedly unique, every time, and out of our control as marketers. Combine this with varying levels of customer loyalty, and their overall satisfaction of every interaction with your brand, it’s clear that their journey is going to be different every time."

 

Here are the five ways to build a customer adventure:

 

1) Use Personagraphics.

2) Journey Mapping.

3) Test. Scale. Optimize.

4) Offline Interaction Still Lives.

5) Design the End Upfront. 

See on www.purematter.com

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About Social Media Performance Group

Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
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