In our previous post, Good Blog Topics, we continued our series all about blogging by discussing some great topics to blog about and some rules for great posts.
In this post, we take an in-depth look at how to get your blog found in the sea of millions of blogs.
There are millions of blogs. How are you going to get found? The first way is, of course, to write compelling, valuable content that matches what your community is searching for on Google and other search engines. If you’re not doing that, you’re not likely to be able to attract many readers no matter what else you do.
The second-best way to get found is to get linked to by more-influential blogs. Build relationships with respected bloggers in your community. (We talked about this in the post Study Existing Online Communities and in Synergistic Promotion Activities). Link to them, comment on their blogs, and engage with their audiences.
One common way bloggers collaborate is to guest-author posts on each other’s blogs. This has the benefit of offering a blog’s audience a change of pace, and can result in increased readers for both blogs.
Recently, however, a powerful new way to promote blogs was introduced: the Facebook Like button. As we discussed in the post Add a Like Button to Your Website, this new replacement for the old Share button can help your Website or your blog go viral. Typepad, a popular blog hosting platform, reported in mid-2010 that the installation of Facebook’s new Like Button on the sidebar of a blog boosted bloggers’ referral traffic from Facebook by up to 50 percent. For some blogs, adding the Like button to the blog’s footer boosted traffic from Facebook up to 200 percent.
Figure 1 — Referral Traffic from Facebook Like, 2010
Combining the Like button with a campaign on Facebook can boost traffic even further. This way of coordinating your efforts between social sites, described in the Triangulate Your Social Media Presence post, can yield big dividends.
Next up: Publicize Your Blog
Getting Your Blog Found is the 150th in a series of excerpts from our book, Be a Person: the Social Operating Manual for Enterprises (itself part of a series for different audiences). We’re just past page 384. At this rate it’ll be a while before we get through all 430 pages, but luckily, if you’re impatient, the book is available in paper form at bit.ly/OrderBeAPerson and you can save $5 using Coupon Code 6WXG8ABP2
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