Getting Your Blog Found


In our previous post, Good Blog Topics, we continued our series all about blogging by discussing some great topics to blog about and some rules for great posts.

In this post, we take an in-depth look at how to get your blog found in the sea of millions of blogs.

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Getting Found

There are millions of blogs. How are you going to get found? The first way is, of course, to write compelling, valuable content that matches what your community is searching for on Google and other search engines. If you’re not doing that, you’re not likely to be able to attract many readers no matter what else you do.

The second-best way to get found is to get linked to by more-influential blogs. Build relationships with respected bloggers in your community. (We talked about this in the post Study Existing Online Communities and in Synergistic Promotion Activities). Link to them, comment on their blogs, and engage with their audiences.

One common way bloggers collaborate is to guest-author posts on each other’s blogs. This has the benefit of offering a blog’s audience a change of pace, and can result in increased readers for both blogs.

Recently, however, a powerful new way to promote blogs was introduced: the Facebook Like button. As we discussed in the post Add a Like Button to Your Website, this new replacement for the old Share button can help your Website or your blog go viral. Typepad, a popular blog hosting platform, reported in mid-2010 that the installation of Facebook’s new Like Button on the sidebar of a blog boosted bloggers’ referral traffic from Facebook by up to 50 percent. For some blogs, adding the Like button to the blog’s footer boosted traffic from Facebook up to 200 percent.[1]

Blog referrals from facebook likes

Figure 1 — Referral Traffic from Facebook Like, 2010

Combining the Like button with a campaign on Facebook can boost traffic even further. This way of coordinating your efforts between social sites, described in the Triangulate Your Social Media Presence post, can yield big dividends.

Next up: Publicize Your Blog 


Getting Your Blog Found is the 150th in a series of excerpts from our book, Be a Person: the Social Operating Manual for Enterprises (itself part of a series for different audiences). We’re just past page 384. At this rate it’ll be a while before we get through all 430 pages, but luckily, if you’re impatient, the book is available in paper form at bit.ly/OrderBeAPerson and you can save $5 using Coupon Code 6WXG8ABP2Infinite Pipeline book cover

Get our new book, The Infinite Pipeline: How to Master Social Media for Business-to-Business Sales Success online here. You can save $5 using Coupon Code 62YTRFCV

What Others Are Saying

Infinite Pipeline offers practical advice for using social media to extend relationship selling online. It’s a great way to get crazy-busy prospects to pay attention.”
—Jill Konrath, author of SNAP Selling and Selling to Big Companies

“Sales is all about relationships and trust. Infinite Pipeline is the ‘how to’ guide for maximizing social networks to find and build relationships, and generate trust in our digital age.”
—Sam Richter, best-selling author, Take the Cold Out of Cold Calling (2012 Sales book of the year)

Infinite Pipeline will be the authority on building lasting relationships through online social that result in bottom line business.”
—Lori Ruff, The LinkedIn Diva, Speaker/Author and CEO of Integrated Alliances


[1] Typepad’s article What you should “Like” about Facebook Integration on TypePadbit.ly/936YL9

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About Social Media Performance Group

Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
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One Response to Getting Your Blog Found

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