Co-Authored by Social Sales Expert Jim Keenan Sydney, the CEO of a mid-size advertising company was sitting in her office, when she got a call from one of her vendors. Her sales rep, Mike wanted to talk about his new offering.
I love this quote: "Selling through social channels (social selling) is the closest thing to being a fly on the wall in your customers, prospects and competitor’s world."
And this stat: "according to a recent study by InsideView over 90% of CEO’s said they NEVER respond to cold emails or calls. The return on cold calling is drastically decreasing."
See on www.forbes.com