Social Selling Is Not a Newly Discovered Marketing Strategy


See on Scoop.itSocial Selling for B2B

There is nothing new about selling being very social. What’s new is the way that social selling is conducted, and how to go about it.

Mike Ellsworth‘s insight:

Well, ues and no. Yes, there has always been a social component to B2B sales, otherwise all the golf courses would close.

 

But, no, I don’t agree that social selling is not a new discipline. The article talks about how new social tools have amped up the jam on social selling, and that’s right. However, the approach to social selling online has to be somewhat different. We covler this and explain in our book: The Infinite Pipeline: How to Master Social Media for B2B Sales Success – Sales Person Edition   http://bit.ly/InfPipeCh1 Click the link for a free chapter.

See on ilgresults.com

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About Social Media Performance Group

Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
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