There is nothing new about selling being very social. What’s new is the way that social selling is conducted, and how to go about it.
Well, ues and no. Yes, there has always been a social component to B2B sales, otherwise all the golf courses would close.
But, no, I don’t agree that social selling is not a new discipline. The article talks about how new social tools have amped up the jam on social selling, and that’s right. However, the approach to social selling online has to be somewhat different. We covler this and explain in our book: The Infinite Pipeline: How to Master Social Media for B2B Sales Success – Sales Person Edition http://bit.ly/InfPipeCh1 Click the link for a free chapter.
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