Sell yourself first, your company second, and your products third …


See on Scoop.itSocial Selling for B2B

The coolest thing happening in b2b sales is the social insight that is coming into CRM systems and in daily emails; My favorite Sales 2.0 technology is hard to name, since I use about 15 tools.

Mike Ellsworth‘s insight:

This is an interesting laundry list of thoughts about social selling. I’m not sure I agree with all of the points, especially that advances in CRM are the biggest driver of changes in social selling.

 

What do you think? Please comment below.

See on www.funnelholic.com

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About NextPhase Selling

Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
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