How To Sell Without Selling


See on Scoop.itEnterprise Social Media

If you want a simple way to make your emails more profitable, without any hard pitching or looking even remotely “salesy”, then give me a few minutes here,

Mike Ellsworth‘s insight:

We agree with the approach in this article – don’t be salesy; address the pain. However, the example the author uses is way too long. We talk a lot about effective sales messaging in our book: The Infinite Pipeline: How to Master Social Media for B2B Sales Success – Sales Person Edition   http://bit.ly/InfPipeCh1 Click the link for a free chapter.

 

Via @michaelgass

See on www.copyblogger.com

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About NextPhase Selling

Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
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