A Social Media Profile – 4 Ways To Optimize


See on Scoop.itEnterprise Social Media

Your social media profile is like when we sort thought mail. Some things get tossed while others get saved. Make sure your social media profile is current so people don’t throw you away!

Mike Ellsworth‘s insight:

This is good, basic advice about optimizing your social media profiles. For more on this subject, see our book: The Infinite Pipeline: How to Master Social Media for B2B Sales Success – Sales Person Edition   http://bit.ly/InfPipeCh1 Click the link for a free chapter.

Via @martinjonesaz

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About NextPhase Selling

Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
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