People Still Buy People First – Don’t They?

See on Scoop.itSocial Selling for B2B

There is a saying which has been around for as long as I can remember – and that is a pretty long time – “People buy people first”

What that essentially means of course is before buyers thought about your solution, they needed to be sold on you personally.

So has that all changed now?

Well, yes and no.


Mike Ellsworth‘s insight:

So here’s another whiff of the "no need for sales people in the new world" vibe. The answer in this article is, yes, people buy people, but first they figure out everything they can about what you’re selling and only start to really value you later on in the sale.


What do you think? Have you found this to be true? Comment below.

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About NextPhase Selling

Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
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