Moving Beyond Casual in Your LinkedIn Relationship

See on Scoop.itSocial Selling for B2B

See the latest sales blog posts featuring thoughts and best practices for sales leaders.

Mike Ellsworth‘s insight:

Although the approach of this article is a bit old-school, it does suggest several areas where using LinkedIn for sales can be helpful:


1. Prospecting 

2. Call Planning 

3. Facilitating Access 

4. Strategic Account management 


Why do I call it old-school? Check out our free sample chapter to find out: The Infinite Pipeline: How to Master Social Media for B2B Sales Success – Sales Person Edition


Via @SalesReadiness

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About NextPhase Selling

Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
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