Koka Sexton’s 7 Ways sales Professionals Drive Revenue with Social Selling

See on Scoop.itSocial Selling for B2B

Mike Ellsworth‘s insight:

Great ebook on social sellng by Koka Sexton of LinkedIn. The seven ways are:


#1 Addressing Changing Buyer Behavior

#2 Sales Reps Owning Their Lead Generation

#3 Identifying The Right People in Target Organizations

#4 Unlocking The Power of Connections To Access New Accounts

#5 Taking Advantage of Team Buying

#6 Identifying The Right

#7 Driving Business Results Topics To Talk About


It’s definitely worth a read.


Via @Jill_Rowley

See on twitter.com


About NextPhase Selling

Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
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