Social Selling in a Buyer Empowered WorldAdam Thorp – Managing Director, HuthwaiteCorporate Social Media Summit March 2013
This PowerPoint has a lot of information in it, including results of a survey that find that the percentage of buyers who engage later in the sales process due to social media grew by 6% from Q3 to Q4 2012! More than half of Sales respondents now consider themselves creators / publishers of social media content, up from 32% in 2012.
The boldest assertion: "Sellers don’t have to make a decision to adopt social media – their customers have already made it for them."
Get started catching up with our book, The Infinite Pipeline: How to Master Social Media for B2B Sales Success – Sales Person Edition http://bit.ly/InfPipeCh1
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