Social Selling in a Buyer Empowered World

See on Scoop.itSocial Selling for B2B

Social Selling in a Buyer Empowered WorldAdam Thorp – Managing Director, HuthwaiteCorporate Social Media Summit March 2013

Mike Ellsworth‘s insight:

This PowerPoint has a lot of information in it, including results of a survey that find that the percentage of buyers who engage later in the sales process due to social media grew by 6% from Q3 to Q4 2012! More than half of Sales respondents now consider themselves creators / publishers of social media content, up from 32% in 2012.


The boldest assertion: "Sellers don’t have to make a decision to adopt social media – their customers have already made it for them."


Get started catching up with our book, The Infinite Pipeline: How to Master Social Media for B2B Sales Success – Sales Person Edition

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About NextPhase Selling

Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
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