Salespeople Need To Improve Their Social Media Skills

See on Scoop.itSocial Selling for B2B

By Michael Chui (@mchui), Hugo Sarrazin (@HugoSarrazin), and Lareina Yee (@lareinayee) As business-to-business companies rely more on social collaboration tools, some of the biggest gainers are going to be salespeople – and not just because they…

Mike Ellsworth‘s insight:

This article is spot on, but a couple of the commentators wonder why prospects will want to be "disturbed" online. I commented that this kind of thinking – treating social media as just another channel for sales messages – misses the point entirely.


Check the free chapter from our book The Infinite Pipeline: How to Master Social Media for B2B Sales Success – Sales Person Edition for more information on a better approach.

See on


About NextPhase Selling

Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s