It’s Not Brain Surgery: 4 Tips Businesses Can Learn from Hospitals’ Use of Social Media

See on Scoop.itSocial Selling for B2B

It may not be brain surgery, but U.S. businesses can learn a lot of healthy social media habits by emulating hospitals’ use of common social media platforms like Facebook and Twitter.

Mike Ellsworth‘s insight:

Who would have thought a highly-regulated industry like health care would have much to teach business about social media? If you’re on the fence about social, read this article and see how you can get with the program.


Of course, we show you how in detail in our book, The Infinite Pipeline: How to Master Social Media for B2B Sales Success – Sales Person Edition

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About NextPhase Selling

Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
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