Supply Chain Storytelling! How Big Brands Are Doing It & You Can Too


See on Scoop.itEnterprise Social Media

How Big Brands Are Using Supply Chain Storytelling — MainStreet
Patagonia was one of the first companies to incorporate life-cycle storytelling into its brand narrative.

Mike Ellsworth‘s insight:

Karen Dietz’ insight:

Now here is a new kind of story cycle to consider — the stories of your product’s/service’s entire life cycle from beginning to end! This set of stories is also being called ‘supply chain’ stories.

ME insight:

People want to hear your story. Here’s a good way to tell it.

See on www.mainstreet.com

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About NextPhase Selling

Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
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