Social Media Doesn’t Really Connect Us. What Does?

See on Scoop.itEnterprise Social Media

The amazing secret to the marketing universe isn’t the newest or niftiest digital anything. Why? Because the media isn’t the issue. You see, digital media doesn’t really connect us. I’m going to tell you what does.

Mike Ellsworth‘s insight:

It’s true that "Death of all other media" articles are mostly wishful thinking. This article makes the point that content is the key, no matter what medium. But most people haven’t figured out what kind of content to use effectively on social media.


Well, we’ve got a clue in our post Social Media is Not Advertising. Duh!

Via @MrCollaborative

See on


About NextPhase Selling

Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
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