Are Negative Twitter Messages Contagious?

See on Scoop.itEnterprise Social Media

Does a negative twitter message have infectious germs powerful enough to influence the behavior of tweeters? Maybe. Then again, maybe not.

Mike Ellsworth‘s insight:

The research shows some correlation between negative tweets and higher of negative tweets. But a high volume of positive tweets on a controversial subject also attracted negative tweets. So what’s the deal?


"The right influencer retweeting content can have an extremely profound effect on total shares.

‘Once the sharing begins, the network effect takes over,’  says Kelly Lux, a social media strategist at Syracuse University’s iSchool. ‘In other words, the more times something is shared, the more times it is likely to be shared again.’"


Via @solution416

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About NextPhase Selling

Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
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